banner text Why Vanguard
Our mission: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.
Vanguard is an investment company not quite like any other. Vanguard was founded in the United States in 1975 on a simple but revolutionary idea: that an investment company should manage the funds it offers in the sole interest of its clients.
The best way to work toward an investment goal is to start by defining it clearly, take a level-headed look at the means of getting there, and then create a detailed, specific plan. This could be anything from saving for retirement, to buying a home.
A sound investment strategy starts with an asset allocation suitable for the portfolio’s objective. The allocation should be built upon reasonable expectations for risk and returns and should use diversified investments to avoid exposure to unnecessary risks.
Investors cannot control the markets, but they can often control what they pay to invest. The lower your costs, the greater your share of an investment’s return.
Sometimes our emotions can lead us to make simple mistakes when investing. The most successful investors are often those who invest for the long term and don’t tinker with their portfolios too much.
Vanguard’s Chief Investment Officer Greg Davis offers his perspective on Vanguard’s approach to asset management.
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Our client-focused approach is anchored in the ownership structure of The Vanguard Group, which aligns our interests with those of our clients. As a result, investors in the Americas benefit from Vanguard’s stability and experience, low costs, and client focus.
Our approach has earned us the trust of millions of investors and allowed us to become one of the world’s largest investment management companies, with a presence in Europe, Australia, and Asia as well as the Americas.
We believe in giving investors access to broadly diversified investment solutions at a low cost. The less you pay for investments, the more you get to keep from your potential returns.
At Vanguard, we don’t have any outside owners, so we don’t need to worry about a stock price or about generating profits for outside owners. This helps us keep costs low, so more of our client´s money stays in their pocket—where it belongs.
Notes: This hypothetical illustration depicts the potential impact of Vanguard's ownership structure. All other factors being equal, Vanguard's ownership structure may allow investors to keep more of their investment returns. The proportions shown do not represent any specific company's actual distribution of returns or percentage operating expenses.
Our scale and global investment management capabilities position us to give clients worldwide the potential to achieve long-term success.
$7.2T
AUM*
Total assets under management, Vanguard Group, Inc.
30M+
Clients*
Investors, The Vanguard Group, Inc.
19
Global offices*
Giving clients worldwide the potential to achieve long-term success.
Tim Buckley
Chairman and CEO
*Data as of December 31, 2022. Monetary figures are in U.S. dollars.
20,000
Number of employees*
